OpenAI Testing Ads in ChatGPT: The End of 'Neutral' AI?

by Nat Currier 20 min read
AIBusinessEthicsStrategy
Excerpt

OpenAI announced ad testing in ChatGPT's free tier this week. That decision changes the economics of consumer AI and reopens hard questions about trust, neutrality, and response influence in ad-supported systems.

Cite This

Nat Currier. "OpenAI Testing Ads in ChatGPT: The End of 'Neutral' AI?." nat.io, 2026-02-13. https://nat.io/blog/openai-testing-ads-chatgpt-neutral-ai-trust

OpenAI began testing ads in ChatGPT's free tier in 2026, raising issues about trust, neutrality, and influence vectors in AI systems, emphasizing the need for clear accountability and governance over ad impacts.

https://nat.io/blog/openai-testing-ads-chatgpt-neutral-ai-trust

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Key stat: 20 minute read